The Problem

Guys do not flush when they go to the restroom.

The Solution:

JACKFLUSH BRAHVA: A device set up in bars' urinals, with a movement sensor that worked when pulling the flushing lever. When guys activated it, they played a slot machine game and won many prizes, sending a tweet with their winning code.

The Result:

We modified a behavior by making the solution fun.

The whole experience of going to the bar or even going to the restroom is more amusing with Brahva, strengthening the brand values among consumers. Men were exposed to the fun personality of the brand in a different environment, making the experience surprising and memorable. It made the brand stand out among the competition, being displayed in a relevant manner to consumers going out with friends to have a good time.

According to studies on brand indicators that before and after the activation took place, the results were very succesful, and the consumers’ perception on Brahva took some interesting turns. For example:

Is the brand modern? Grew from 50 to 54.

Is it a brand for young people? From 54 to 57.

Is it a brand with attractive promotions? From 68 to 75.

Is it a brand with good advertising? From 65 to 81.

Is it an innovative brand? From 78 to 86.