Cannes Lions
J. WALTER THOMPSON ARGENTINA, Buenos Aires / NEUMEN / 2016
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Since there’s no way to know what’s going to happen along the road, it’s so indispensable that our car is in optimal condition as it is counting with quality tires that respond in any circumstance we might have to face. We will develop a number of funny and unexpected circumstances that would force anybody to brake abruptly under the concept “Life demands a good stopping power”.
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