Sending text messages while driving is a very dangerous thing that no one should do. The copilot should be writing the message for the driver, regardless of what the message says.

The radio spots will feature funny situations in which a very responsible driver dictates text messages to his copilot. These messages will have a very negative content, insults and inappropriate situations involving the copilot who will have to write them, no matter what.

Under the concept “The worst thing about a message is a driver sending it”.