Cannes Lions

FIAT PANDA

LEO BURNETT WARSAW, Warsaw / FIAT GROUP / 2006

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HEADLINE: Time for your own car.EXPLANATION: Sharing a car with parents leads to very inconvenient and embarrassing situations. By showing one of those situations we would like to encourage young people to think about their own car and we suggest Fiat Panda – the car which can solve their problems.

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