In 2012, our creative team assigned to this project was bombarded with past holiday card examples, some that had made it, many that had failed. To this point it seemed like every trick in the book had been explored. This pushed the team to think even further outside the box to connect a symbol of the holiday season with that of the Mercedes-Benz brand. That symbol became the iconic reindeer.

Pushing the boundaries, making a splash, creating buzz.. whatever you call it, this execution set a benchmark for further Mercedes-Benz Canada holiday cards to come.

Our objective of spreading holiday cheer throughout the Mercedes-Benz organization was met and exceeded, adding to excitement and joy brought to the hearts of all during this special time of year.