Cannes Lions
McGARRYBOWEN, New York / VERIZON / 2012
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Our objective was twofold: to reinforce the power of the Verizon 4G LTE network and to inform consumers that it was in over 140 cities and expanding. Introducing 4G LTE to a new market means more than putting up a few towers. It means faster downloads, blazing speeds and power never before seen on a mobile device. A special network, delivered in a special way. By a hi-tech Verizon airborne unit, seeding the clouds from above to bring lightning power to people’s hands.
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