All data can be accessed via a secured web interface. Color alerts provide real time information on how indicators are behaving in relation to forecast models enabling rapid readjustments. In realtime EffiMediaPub also analyzes web users behavior by creating increasingly refined marketing audience segments and attributing engagement scores according to their business potential.The information is then transmitted through DSP's that will find similar profiles on the ad exchanges. They deliver the right form of advertising at the right time and at the right price. It is a cross-analysis about media performances, digital performances and sales in order to optimize the media strategy online and offline in real time.

The ROI media is optimized with this platform between 7 and 10%