Cannes Lions
DDB BRASIL, Sao Paulo / BRASTEMP / 2008
Overview
Entries
Credits
Description
To introduce to architects and interior designers the new Brastemp Retro, a refrigerator whose design is inspired by the 50s.
Execution
We created a direct mail piece featuring a bowl made of old records found in second hand stores.
Outcome
Brastemp’s image was strengthened and perceived as a creative brand which is up-to-date with architectural and design trends.Along with other campaigns, it increased sales surpassing the client’s expectations.