Cannes Lions

BRASTEMP RETRO REFRIGERATORS

DDB BRASIL, Sao Paulo / BRASTEMP / 2008

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Overview

Entries

Credits

OVERVIEW

Description

To introduce to architects and interior designers the new Brastemp Retro, a refrigerator whose design is inspired by the 50s.

Execution

We created a direct mail piece featuring a bowl made of old records found in second hand stores.

Outcome

Brastemp’s image was strengthened and perceived as a creative brand which is up-to-date with architectural and design trends.Along with other campaigns, it increased sales surpassing the client’s expectations.

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