Every element of the campaign was designed to engage our audience and provide a visually stunning experience.www.bravia-advert.com provided engaging content including the full-length ad and behind the scenes footage of the shoot.On TV we handpicked quality programming that the audience engage most with, mirroring the quality of Bravia itself.Cinemas with 3D screens and large format posters were individualy selected to bring to life the 'Colour like no other' proposition.

The campaign gained massive media interest, and consumer demand was such that the Sony Bravia TVs had sold out by the third week of the campaign, so the final week of activity had to be pulled! And for the first time ever, Sony is no.1 in LCD TVs.