Cannes Lions
MASTER PICTURES, Seoul / HUAWEI / 2017
Overview
Entries
Credits
Description
The beauty of curve is expressed as a form of reflection through the whole film. Various beautiful forms flow through 911, a symbolic model of Porsche. It is abstract, but clearly observed organic shape of curvature. The beauty of speed is visualized as the emotional metaphor sequence. Speed presents not only symbolic item of Porsche but fast technology of Mate 9.
The light trail of Porsche moves and draws the shape of major device in Mate 9 in a stylized manner. The abstract form of light and the macro shape of device are edited in dynamic way.
The beauty of symmetry presents the curve is in perfect harmony with technology. 2.5D gorilla glass and metal unibody are comprised of perfect symmetrical structure.
Execution
We combined live shooting and CG to visualize the beauty of curvature with flowing reflection on the surface of Porsche 911. The reflected lines flow over the surface in stylized manner. The visual characteristic is vivid and organic way. We did set up the moving lights over Porsche and created CG flowing light shape in the situation the live shooting was not available for matching the tone and mood of live shooting.
As the sequence is getting the climax, we use the live action of performance art of choreography with CG shots to inspire vitality in editorial way dynamically.
Outcome
This brand film proclaims a new design language and its visual forces of Porsche design mate 9. This film has been successfully launched as a representative product of Huawei. It dedicates tremendous success of porsche design Mate9 product.
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