Cannes Lions
RAINEY KELLY CAMPBELL ROALFE/Y&R, London / WARBURTONS / 2010
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Stressing the care and attention that goes into every single loaf of bread that is made in the factory, a humorous look inside the Warburtons bakery, will show the reactions of the meticulous bakers who are mortified to discover one of their precious loaves, burnt to a cinder. This romanticized version of everyday bakery life is sure to raise a smile or two.
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