Cannes Lions
RAINEY KELLY CAMPBELL ROALFE/Y&R, London / WARBURTONS / 2011
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In the Warburtons bakery we see the bakers going about their daily business. We see the ovens switched on and a foreman approaching the mouth. A fresh loaf comes out, the foreman inspects it, and raises it high in the air with pride. We see the bakers all rejoice at the sight of the loaf as we see the counter tick from 999,999 to 1 million.We cut back to the beginning of the sequence to see the same baker switch the ovens on and begin the process again. The process ends in jubilation as the 1,000,001st loaf comes through the oven.
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