In our 120” TV ad, which launched at Christmas, Kermit the Frog arrives eagerly at Jonathan Warburtons’ office. The news of new Warburtons’ Giant Crumpets has inspired him with an idea that he must pitch: A Giant Crumpet Show. He asks ‘Jonny’ to ‘picture this’. Cut to a Warburtons’ factory set where a full cast of Muppets (dressed in bakery coats) take part in an all-singing, all-dancing bonanza.

The song’s lyrics (to the tune of ‘Muppet Show’) celebrate the brilliance of Giant Crumpets: their ‘super fluffiness’, their ‘taste, so heavenly’ and even their suitability ‘for breakfast, dinner, or as a treat, while watching Coronation Street’. We see Muppets in a host of situations, from a living room in Bolton, to driving a Warburtons’ lorry down the M61. They finally end up at Jonathan’s office, where they await his verdict to their idea…. The ad closes by wishing everyone ‘Merry Crumpets’.