Cannes Lions
EXXTRA KOMMUNIKATION, Zurich / MIGROS GENOSSENSCHAFTS-BUND / 2006
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A chubby guy with pink skin in an awfully furnished apartment is filmed in a documentary style while getting ready for the day. He scrubs himself in front of the mirror while telling us through voice-over that he’s a feng shui perfectionist and that you can refine your essence with round patterns rather than stripes. He removes some pants from the washing machine and can’t understand why the powder managed to get rid of bad energy but not the stripes… He then eats some powder because feng shui has a philosophy on food… “Total. For clean laundry and nothing else.”
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