Central business districts mean stressed out office workers who could really use a break. So KitKat, a brand that’s all about having a break, created spaces for them to de-stress and have fun.

Introducing the Breaker Benches: whatever kind of break people want to take, there’s a KitKat bench made especially for it.

These were placed right where people needed a break the most—in the country’s busiest business districts. For those who wanted a musical break, we made Piano, Guitar and Boom Box Benches. For those who needed uplifting, the Seesaw Bench was there. Those who wanted a sporty break kicked some balls with the Football Bench. Those who preferred a sci-fi kind of break enjoyed the TIE Fighter Bench. As the campaign rolled out, more benches were introduced to give breakers more reasons to have a break with KitKat.

With the Breaker Benches, KitKat became part of people’s breaks.