Taking cues from new product intros in the technology world, we see a camera linger on a stark white box that says “Face to Face” moving slowly against a white backdrop. We see a baby’s inquisitive face as we hear the promise of a brilliant “new interactive tool that will increase your baby’s vocabulary by hundreds of words per week, with the most advanced 360 degree facial recognition system, beautiful in its simplicity and intuitiveness – and completely wireless.” We then cut to a mom placing her smartphone face down inside the box. The most advanced breakthrough teaching aid your baby will ever need? You.