Cannes Lions

Breathe

750MPH, London / RNLI - ROYAL NATIONAL LIFEBOAT INSTITUTION / 2016

Film
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‘Breathe’ gives the audience a first-hand taste of the experience of drowning, so they see for themselves how easily it can happen. Presented as a challenge in first person perspective, the film invites the viewer to hold their breath as they plunge into the water and experience a visceral struggle to stay above the water’s surface. The dangerous unpredictability of the water is brought to life at the end through the stark contrast between the viewer’s anticipated success in the test and the chilling and irrefutable fact that in cold water, the result would have been very different.

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