Cannes Lions
DDB WORLDWIDE, Singapore / BREAST CANCER ASSOCIATION / 2006
Overview
Entries
Credits
Execution
Portray the loss of a breast due to breast cancer in a thought-provoking manner to bring home the message on the importance of having breast checks on a regular basis.
Outcome
The number of women doing self-examinations as well as going for annual/bi-annual mammograms has risen tremendously due to being well-educated about the dangers of the disease and the knowledge that early detection saves lives.
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