Cannes Lions
McCANN ERICKSON INDONESIA, Jakarta / BREAST CANCER ASSOCIATION / 2005
Overview
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Credits
Description
We created ambient advertising by using a sticker to stick on fruit. Why fruit? Women usually take quite a lot of time when observing or inspecting each fruit before choosing the right one. Why dont they do the same thing with their own breasts?
Outcome
The foundation received many emails and phone calls through a hotline number regarding the disease after the ambient campaign was launched. The client decided to print more stickers to get more awareness.
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