Cannes Lions

BREAST CANCER AWARENESS

RKCR/Y&R, London / BREAKTHROUGH / 2006

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The ad is written in colloquial English to make it as accessible as possible to the audience. So... nips rather than nipples, boobs rather than breasts, and similies such as "hang like puppies in sacks".

Similar Campaigns

12 items

Shortlisted Cannes Lions
The Popcorn Story

OGILVY & MATHER MUMBAI, Mumbai

The Popcorn Story

2016, BREAKTHROUGH

(opens in a new tab)