Cannes Lions
OGILVY & MATHER INDIA, Mumbai / BREAKTHROUGH / 2009
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We wanted to go beyond merely raising awareness about domestic violence. We set ourselves the objective of trying to resolve the rampant problem of domestic violence by asking people to get involved.
And what we came up with was a simple yet innovative solution that would bring domestic violence to a grinding halt.We see a man polishing his bike when he hears a couple arguing. He goes to thier front door and rings the bell. On answering he asks the man if he can use their phone, however, then his mobile pphone in his pocket starts ringing...Super: Bring Domestic Violence to a hault. Ring the bell. breakthrough.tv
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