Cannes Lions
OGILVY & MATHER, New Delhi / BREAKTHROUGH / 2007
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Film opens on a man having tea in a dhaba(restaurant). A passerby bumps against his table. The man sitting on the table abuses him: 'I will fuck your Sister.' This is followed by a super asking "Why should women be punished for everything?", followed by a startling statistic 90 % of HIV + women are thrown out of their house because their husband have died of Aids.AIM: To initaite a debate about the injustice given out to women especially to those who are infected by HIV. This was part of a multimedia campaign including television, print and radios.TARGET: To potential funders, government, and other opinion leaders.
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