After the 2009 bushfire devastation in Australia, the State Government’s aim was to ensure that future generations of Victorians were properly educated and prepared for immanent emergencies ahead.

We developed a tool that would help to captivate unengaged secondary school students about the dangers of bushfires. We delivered a revolutionary digital environment Bushfire Education Simulator which utilized gaming technology and animation to help illustrate how making informed, educated decisions can save lives.

The FireReady Challenge converted over a third of unique visitors, who went on to start a fire plan. Ultimately saving lives is the greatest achievements to date.