The flip book conveyed the message about the importance of breast cancer self-examinations in a new, interesting, and unexpected way. When women received it, they thought they were just going to read about breast cancer, but were in turn surprised at finding that, as they quickly passed the pages of the flip book, they could see an animated illustration about how to perform the self-examination.

30,000 flip books were made and sold for US$1 at activities hosted by the Susan G. Komen Breast Cancer Foundation, women’s clothing stores and doctor’s offices. Now 30,000 women are aware of the importance of self-examination and US$30,000 is being used for the benefit of the Foundation.