Tell people that Samaritans understand that life can be stressful and talking about it can sometimes help. The challenge was to create a piece of communication that highlighted just how quickly things can get out of control.Target Audience: people with suicidal problems and people with "non-serious" issues i.e. relationships, problems at work.

To knit the posters out of wool instead of printing them on paper. Three key scenarios of life were depicted in the posters, Marriage, Family and Work. These images were then slowly pulled apart to illustrate just how easily life can unravel. With the help of JCDecaux these posters were placed in key areas and are the first posters in Britain to be knitted.

There has been a 51% increase in contacts (phone, emails, letters and texts) for "non-serious" issues and awareness that Samaritans is a mental health charity went from below 10% to over 21%.