Susan G. Komen Foundation created a movement to let women know they can never be too busy to the point they neglect their health. To do so, we contacted Puerto Rico's busiest women.

The campaign began at Puerto Rico's most renowned museum, where we looked for those women who have been busy non-stop for over a century: The women on paintings dating back to 1887 and so forth. Original paintings were replaced by new versions in which the ladies were absent. They took the day off to get a mammogram.

One of Puerto Rico's most prestigious magazines was published without the model on the cover because the day of the shooting she was getting her mammogram.

The Island's most famous astrologist didn't publish her daily horoscope for one day. Also, influencers on social media, journalists, and TV presenters took time off.

Even the busiest women have time for a mammogram!

The campaign wanted to show women that even the busiest women in Puerto Rico can make time to get a mammogram. Since we wanted to show a wide variety of busy women, we needed the public to have contact with them on several media.

We started in Puerto Rico's most prestigious museum by substituting famous paintings for versions in which the women were absent. A magazine was published without the model on the cover because she was getting her mammogram. Puerto Rico's most famous astrologist didn't publish her daily horoscope for one day. Social media influencers, journalists, TV presenters, and bloggers also took time off.

The campaign ran from March through April, but the impact has been so big that even today more famous people are joining in.

The scale of the campaign has been tremendous since it ran on Puerto Rico's most important media, with a healthy frequency.

The website MujerSacaTiempo.com, created for the campaign received over 200,000 visits on an Island of 3.6 million habitants, which is outstanding. Through the page, women could schedule their mammograms. They even signed-in to get a reminder each year to be responsible. Over 5,000 women created the reminder.