The campaign featured a special device called “BREATH-SYNC” which allows users to experience the original values of Christmas while bringing them closer to that special someone who they are visiting the site with. The installation called for two people to stand huddled together and blow air onto the device in front of them at the same time to reveal a video. By incorporating the act of synchronicity involved in standing in the other person’s personal space?and blowing on the device at the exact same time, the campaign successfully managed to bring the users closer together.

The campaign featured a special device called “BREATH-SYNC” which allows users to experience the original values of Christmas while bringing them closer to that special someone who they are visiting the site with. The installation called for two people to stand huddled together and blow air onto the device in front of them at the same time to reveal a video. By incorporating the act of synchronicity involved in standing in the other person’s personal space?and blowing on the device at the exact same time, the campaign successfully managed to bring the users closer together.

?Number of people who experienced the installation? Over 12,000 people in 31 days.

?Number of visitors? Over 1,997,000 people in 31 days.

?Media exposure? Over $6,500,000