It started as a campaign but has become a movement - by the youth, for the youth, about the youth, committed to rewriting the way the media stereotypes them. How? We sent 12 subversive ‘mystery packages’ to Britain’s 12 most popular vloggers to open live, challenging their viewers to post videos and texts about who they really are. Huge response was followed by huge intrigue, as they asked who we are?! Having captured the attention of hundreds of thousands, we invited the vloggers to a ‘Gathering’ at our HQ to find out. And the films they made were more powerful than any campaign could be.