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Bridgerton in Manila

GIGIL, Taguig / NETFLIX / 2023

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Overview

Background

Bridgerton was one of the Philippines' most-streamed shows on Netflix.

In order to garner excitement for the premier of its newest season, Netflix gave Filipino fans the opportunity to immerse themselves in the Regency era first-hand, with the creation of 'Villa Bridgerton.'

Idea

Villa Bridgerton: Bringing the Ton to the Tropics.

By renovating a 100 year-old mansion with a total Regency-era makeover, the event took droves of guests on an experiential journey to 19th-century London for an authentic Bridgerton experience.

Execution

Guests booked their visits to the Villa, which was a multisensory experience...Living Room, Banquet Hall, even a Viscount's Suite.

The Villa also included amenities like a horse-drawn carriage, croquet lawn, and an in-house string quartet that played pop songs, similar to the music track of the series.

Outcome

The experience became the Talk of the Ton all over social media.

*1,900,000,000 Reach

*10,500,000 TikTok views

2,000 slots to experience the Bridgerton in Manila--all sold out.

More importantly, the second season of Bridgerton became among the Top 10 most-watched shows on Netflix for more than a month.

Similar Campaigns

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Who's Watching?

LEPUB, Milan

Who's Watching?

2024, NETFLIX

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