Creative strategic solution:The new agency web site is concieved as an entrance to the content published on different social sites (the web site is no longer a website, but a simple .jpeg picture with links).TV ads and case studies are published on Youtube, print on Flickr, history on Wikipedia, address on Google Maps and the community is on Facebook.

Results in just three months:1. The new website has encouraged the agency's client, Masterfood, to confirm a new social media project: the "Twix it up" video competition on Facebook in re-editing the Twix TV ad.2. Publishing new ads on social sites becomes a regular part of the media mix for more and more clients. This enhances the campaign's impact even more (last Si.mobil Vodafone ad: 1200 comments in three days (whole country has 2 000 000 residents)).

4. Viral marketing on Facebook was included in the new campaign for Si.mobil Vodafone youth brand Orto.5. Two more projects are in preparation.