Cannes Lions
MERCADO McCANN, Buenos Aires / COCA-COLA / 2019
Overview
Entries
Credits
Background
When the world decides with its head it becomes divided.
When we decide with our stomach we come together.
Execution
Flavors can globally achieve what religion, politics, culture and ideologies can’t. When a flavor is extraordinary, there are no borders and any barrier can be knocked down. That's why good food is accepted everywhere and for everyone. And that's why we are the best thing for enhancing whatever your food is, wherever you are.
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