Cannes Lions
GRABARZ & PARTNER, Hamburg / GRUNER & JAHR / 2009
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We surprised young women a few days before New Year 2009 at the legendary BIGFISH party in Berlin. As the motto “Russian Barbecue” suggests, everyone was flirting wildly, drinking a lot of vodka – and quite simply forgetting everything else around them. Our idea plays along with this blackout. When the women had left their coats in the cloakroom, we hid little surprises in the pockets, which they would only find the next morning. Small tags on more than 250 objects read: “Can't remember what you did last night? The Brigitte Gold Calendar can help.”
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