Cannes Lions

BRING LIGHT INTO THE DARKNESS

SERVICEPLAN, Munchen / INTERNATIONAL SOCIETY FOR HUMAN RIGHTS / 2013

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Overview

Entries

Credits

OVERVIEW

Execution

The strength of the creativity consists of politicians unveiling tortures and bringing them to light. The surprise and the shock is all the more intense because of the beauty of design.

The idea perfectly fits ISHR because political sponsorships are one of the main activities of the society. With activities like our mailing ISHR is arousing alertness amongst politicians and creating a strong awareness for the topic.

Outcome

The mailing’s success exceeded every expectation in such a way that ISHR will continue sending it not only in Germany but expand the mailing to an international level.

With a small investment we possibly saved human lives.

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