Objective: Make society aware about the need to use less contaminating transportation methods given the dangerous increase of temperature in the city.

The concept used is: LESS CARS, LESS DEGRES.The action involved giantS thermometerS inside the most emblematics fountains of the city. Next to the thermometer there was a huge speech bubble that detailed the action: Less cars, less degrees. Improve your city´s climate.The objective was to present the explosion of thermometers in the most realistic way possible. In order to do so, with the help of foam core board, we were able to put up these three huge thermometers (3 meters high) over the fountains, we dyed the water red and the water pressure of the fountain did the rest.And the thermometer exploded due to the high temperatures of the city before the surprised citizens