Eurobest
BBDO BELGIUM, Brussels / JUPILER / 2020
Overview
Entries
Credits
Execution
In anticipation to gradual the return of fans to football stadiums (allowed in Belgium as of September 11, 2020), this film reflects on the period when the games were played in empty stadiums during the pandemic's peak period. It highlights all the things that were missed, things that felt awkward during football games in empty stadiums: no cheers, no chants,... then suddenly an unexpected twist: because of covid-19, there is also no racism. It calls on fans to bring passion back, but keep racism out.
The commercial:
We show Belgian stadiums, empty while first division football is being played. Meanwhile, a text appears on screen:
Football.
It felt different lately.
No cheers.
No chants.
And no racism.
Bring passion back.
Keep Racism out.
Jupiler Pro League.
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