Eurobest
BBDO BELGIUM, Brussels / JUPILER / 2019
Overview
Entries
Credits
Execution
We see young people partying, to the soundtrack of "J’aime la vie (I love life)" of Sandra Kim covered by Triggerfinger and Arno (two iconic Belgian rockstars). Then we watch, anxiously, as one of them takes to the road. We hold our breath until we discover that he has been drinking Jupiler 0,0% alcohol. The film ends with the message: 0% alcohol, 100% party.
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