The Kia hamsters are back. In fact, they’ve gone way back. With the latest Kia Soul hamsters commercial, we did something completely unexpected and traveled back in time. The hamsters and their distinctly stylish Kia Soul infiltrate an 18th century opera house where they show a stiff bourgeoisie crowd “A New Way to Roll.” The commercial starts with all the grandeur and scale of an epic Hollywood period film. We see an orchestra, ballet dancers, an opera singer and, well, a slightly odd conductor. As the opera music and vocals fill the air, the conductor unexpectedly takes the performance in a new direction when he introduces a Kia Soul. The vehicle rises up through the floor taking everyone by surprise. The conductor then rips off his mask revealing a human-sized hamster. From there we reveal the other hamsters whose positivity and energy turn the opera house into an epic fusion of old and new worlds – complete with a laser light show, the latest dance trends, and an equally epic hamster stage dive.