Hassan Leong is also a well known local stand up comedian and show host. He recently hosted a local trivia programme that tested participants on local knowledge. The catchphrase on the programme was "confirm? Double confirm!"

MediaCorp Radio needed to position itself as a medium that still captures the imagination.

The campaign of 3 commercials focuses on 3 key areas:

a) Voice

b) Sound effects

c) Music

We employed voice actors to narrate the ads in the voices of well known Hollywood icons and popular local Singaporean TV characters. The character PCK is a popular local TV icon. The character of PCK is the local version of a redneck construction contractor. The accent used is what Singaporeans term, Singlish, which is a mixture of traditional English and a mishmash of local languages and dialects.