The current situation around Branded Entertainment in the United States is highly competitive and consists mainly of heavily branded entertainment. Brands struggle to stand out with original ideas that are effectively shared amongst consumers and audiences. In most cases the branding is too heavy, too visible and too obvious.

The audience was drawn to the content because of the originality and fun factor of the core idea: the world's first golf cart hovercraft. The video attracted not only fans of the sport but also new audiences who were intrigued by Bubba's Hover.

Bubba's Hover attracted over 7m views on YouTube, with over 200,000 Facebook shares. It received highly positive nationwide TV coverage that reached over 65m people. That gave Oakley free media exposure worth $4.5m on national TV alone. Oakley saw a direct impact on its online sales for Oakley Golf, which increased by 140%. Bubba's Hover went global, making news in numerous countries around the world. Oakley raised its brand awareness and became the most talked about brand during the Masters. Bubba Watson himself benefited as well, gaining 100,000 new Twitter followers during the campaign.