Cannes Lions

Never Stop

MEKANISM, San Francisco / THE NORTH FACE / 2016

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Exploration is more than you think. It’s not only claiming the South Pole, or crawling through a dark cavern, or paddling through a remote jungle. It's an emotional journey to the heart of who we are that stretches beyond the confines of physical activity. Part narrative, part documentary, the film’s handheld camera movements blend with time-lapse photography, aerial drone footage, slow-motion imagery and fast-paced editing to truly capture real, human stories of exploration, inspiring us to feel alive and discover (or rediscover) our own adventurous spirit. The original music score features the unique sound of a cellist playing cello using drumsticks, and the building crescendo elevates our heartbeat just as much as the visuals of reaching new heights. Shot in Africa, Burma, Alaska, and Nepal with The North Face athletes, "Never Stop" is a visceral ride to the outer edge of our physical and intellectual limitations.

Similar Campaigns

12 items

Great warm up cup

FRED & FARID SHANGHAI, Shanghai

Great warm up cup

2016, THE NORTH FACE

(opens in a new tab)