Cannes Lions
MEKANISM, San Francisco / THE NORTH FACE / 2016
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Description
Exploration is more than you think. It’s not only claiming the South Pole, or crawling through a dark cavern, or paddling through a remote jungle. It's an emotional journey to the heart of who we are that stretches beyond the confines of physical activity. Part narrative, part documentary, the film’s handheld camera movements blend with time-lapse photography, aerial drone footage, slow-motion imagery and fast-paced editing to truly capture real, human stories of exploration, inspiring us to feel alive and discover (or rediscover) our own adventurous spirit. The original music score features the unique sound of a cellist playing cello using drumsticks, and the building crescendo elevates our heartbeat just as much as the visuals of reaching new heights. Shot in Africa, Burma, Alaska, and Nepal with The North Face athletes, "Never Stop" is a visceral ride to the outer edge of our physical and intellectual limitations.
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