KFC is in France since the 90’s but the image of the brand has never really been worked.

The fast food chain has never really had a cool and popular image. Most of the French

were far from realizing how much KFC was in fact deeply rooted in pop culture.

This lack of consideration had to be fixed so KFC launched a playlist of 46 songs where

superstars from around the world mention KFC. And when Kim Kardashian and Kanye

West (who was part of the playlist artists) went to a Parisian KFC’s restaurant, the brand

jumped on this opportunity make this campaign even bigger.

In France a lot of people has heard about KFC but there was a huge lack of consideration.

The brand has never had a cool image. Most of the French didn’t realize how much KFC was

actually deeply rooted in pop culture. Indeed, for decades superstars from around the world

have been quoting KFC in their songs. So we launched Bucket Bangers, the first playlist

gathering 46 songs mentioning KFC on Spotify : from Jay Z to M.I.A, Kanye West, Kendrick

Lamar… To drive people to that playlist a large 360 campaign has been launched with the 46

song’s punchlines quoting KFC. Then when Kardashian and West went to a Parisian KFC to

order chicken, a tribute bucket with West’s lyrics « Me and my girl split the buffet at KFC »

has been created. The day after Kim surprised everyone by retweeting the image. A huge

buzz for free!

KFC is in France since the 90’s but the image of this brand has never really been worked.

There was a huge lack of consideration compared to Mc Do and BK. The chicken fast food

chain has never really had a cool and popular image but most of the French were far from

realizing how much KFC was in fact deeply rooted in pop culture. Because for decades,

superstars from around the world have been quoting KFC in their songs. Showing it to the

French was the best way to prove them how much KFC was actually a cool brand.

In France a lot of people has heard about KFC but there was a huge lack of consideration.

The brand has never had a cool image. Most of the French didn’t realize how much KFC was

actually deeply rooted in pop culture. Indeed, for decades superstars from around the world

have been quoting KFC in their songs. So we launched Bucket Bangers, the first playlist

gathering 46 songs mentioning KFC on Spotify : from Jay Z to M.I.A, Kanye West, Kendrick

Lamar… To drive people to that playlist a large 360 campaign has been launched with the 46

song’s punchlines quoting KFC. Then when Kardashian and West went to a Parisian KFC to

order chicken, a tribute bucket with West’s lyrics « Me and my girl split the buffet at KFC »

has been created. The day after Kim surprised everyone by retweeting the image. A huge

buzz for free!

As the work has been released on posters, digital displays, banners, amplified on KFC’ s

Twitter and Facebook accounts and french talents from the playlist social networks, Bucket

Bangers ranked in the best rap playslist upon its launch. But the campaign was super

amplified by Kim Kardashian’s herself. Without asking her, she retweeted… twice! An

exchange between one of the most influent person in the world and KFC France followed by

the French media but also all over the world and of course millions of fans. In the days that

fallowed, the brand noticed an increase in frequentation in its restaurants, specially in

Strasbourg St Denis’ one!