Filmed like a mini-documentary rather than a commercial, we drew audience members in with the concept of the film alone. The fact that a four year old would have a bucket list is absurd, but people can’t argue with the fact that 1 in 5 children are dying due to unsafe drinking water.

The idea is naturally intriguing and it drew the initial audience in. And from there, we counted on them to share it. And they did.

Following last year's highly awarded 'Hashtag Killer' campaign, the charity WATERisLIFE again turned pop culture on its head with a new effort titled, ‘A 4 Year Old's Bucket List’. A term that people use when describing the list of things they want to do before they die.

The Bucket List film features a four year-old Maasai boy named Nkaitole, who has previously never left his village, as he embarks on his own, personal bucket list adventure. He checks off such experiences as flying on an airplane, taking a ride in a hot air balloon, seeing the ocean and many more.

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