Cannes Lions
WIEDEN+KENNEDY NEW YORK / BUD LIGHT / 2019
Overview
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Execution
People care about what they put in their bodies, even when it comes to beer. Bud Light understands this and wanted to highlight the fact that it has no preservatives and no corn syrup.
We open with King John Barley mistakenly receiving a large barrel of corn syrup. The King and the Dilly Dilly Gang set off on an epic journey to return the corn syrup to its rightful owner. They battle dangerous weather and trek through forests, only to find that Miller Lite has already received their corn syrup.
Their second journey to Coors Light sees the Bud Knight get struck by lightning and the group battling a giant octopus. When they arrive at the Coors Light castle, the guard is very excited to receive his corn syrup; and the King, and Bud Light, are excited that everyone now knows Miller Lite and Coors Light are brewed with it.
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