Cannes Lions

BUD LIGHT BEER

LATINWORKS, Austin / AB INBEV / 2008

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Comedian Carlos Mencia has brought a ragtag group of immigrants to an upscale nightclub with one thing in mind: hooking this awkward bunch up with the ladies. By convincing the guys that "American chicks dig foreign accents," Mencia encourages his students to go forth and talk to the fairer sex. The results are disastrous for the guys and funny for everyone else. The most important lesson of all, though, is one that Mencia learns himself: if all else fails, the girls can be won over with a Bud Light.

Similar Campaigns

12 items

Shortlisted Cannes Lions
CORONA BREWED BY THE SUN

DAVID, Bogotá

CORONA BREWED BY THE SUN

2023, AB INBEV

(opens in a new tab)