On August 2022, Ab Inbev Bavaria's announced that the local production of Cerveza Corona, in line with the company's commitment to make a transition to renewable energy, will be exclusively brewed with solar energy, having the 100% of the production completed by 2023, becoming the first beer company in Latin America to reach A commitment that was later replicated in different markets.

This is a huge step and statement for the company and Corona, but the challenge was to announce this technical milestone in a sophisticated and fresh-simple way, as the brand is, and having the product at the core, taking advantage that Corona "owns" the sun in a way.

Only Corona could produce a campaign like this one because its universal connection between the beer and the sun.

The campaign lets the power of the sunshine in the visually striking campaign, winking to the use of solar energy. Each creative component was 100% shoot with sun light and the reflection on the bottle, centered on natural images to highlight the sun’s effect on the landscape, the water, the human body and the new brew method of Corona. All the production was made outdoor, in real natural locations instead of shooting indoors/studio, with no electric lights, but helping the sun light to gain power with reflectors, butterflies, mirrors, umbrellas and other accessories, respecting the sun light incidence.

Also, in terms of production, we selected Argentina as the main location, because the sun light incidence during summer.

Crafted advertising is rare nowadays. In this case we shoot a campaign with 100% sun light, centered on natural images to highlight the sun’s effect on different environment. The production was made outdoor, in real natural locations instead of shooting indoors/studio, with no electric lights, but helping the sun light to gain power with reflectors, butterflies, mirrors, umbrellas and other accessories, respecting the sun light incidence. From this perspective, the brand already impacted the environment being forced to produce this campaign under these guidelines.

The impact of simplicity: This campaign brought the highest PR Value ever for Ab Inbev corporate brand in Colombia, and contributed to increase the "natural beer" and "beer to drink at the sunset" attributes, as well of reinforcing the positioning as one of the most sustainable brand among all the industries.