Over the past 3 years, the pandemic forced people to be locked in isolation. And for a moment, we thought we'd never get back to life as it was before. Until the World Cup. As a global sponsor, Budweiser needed to deliver an iconic message to the world in one of the most important celebrations in recent history.

As the World Cup's official sponsor, Budweiser took this opportunity to create the soundtrack of the world's big comeback. To do that, we partnered up with one of the most prominent rappers of 2022, Lil Baby, and artists around the world to give a new meaning to one of the biggest anthems of the 80s, Everybody Wants To Rule The World. The result was a memorable piece to invite the world to overcome the past as one that became the 2022's World Cup biggest anthem.

With a big message to deliver, Budweiser needed to connect with a new generation during the biggest entertainment event in the world. To do that, we set out to create a campaign that centered in assets that transcended advertising and truly blended into culture. We needed ownable World Cup pieces of content that could belong to no one but Budweiser.

The World Is Yours to Take is the official anthem for the 2022 FIFA World Cup. The song was featured in stadiums, chanted by fans, and shared by the world's top athletes, depicting the collective feeling of the 2022 World Cup and becoming the biggest anthem of this year's edition. In partnership with one of the most prominent rappers of 2022, Lil Baby, and artists around the world, we created an iconic hit that broke into culture with millions of plays and shares around the globe.

300 million earned media impressions. Over 400 articles about the song. 55 Million plays on Youtube. 16 Million streams around the globe. Four thousand user generated content pieces. Featured on 700 Spotify playlists, with a follower reach of twelve point seven million os listeners. The song was the centerpiece of the biggest Budweiser campaign in the history of the brand. The original version of the song got back to Billboard 100 after three decades. And Budweiser was the most mentioned brand globally during the biggest sports event in the world.