Cannes Lions

BUICK ENCLAVE

LEO BURNETT USA, Chicago / GMC / 2008

Film

Overview

Entries

Credits

Overview

Description

In this execution, we see a painting created using a unique methodology by an artist known more for the genius he displays wielding a golf club rather than a paintbrush. The setup is simple: one very talented individual, a few hundred golf balls filled with paint and a camera shooting at 1500 frames per second. The outcome is a lyrically visual expression of how the thought, care and focus that Tiger Woods puts into his own craft produces beautiful results much in the same way that it does for Buick. The paintings created will be sold at auction for charity.

Similar Campaigns

12 items

Revolutionary World Premiere

MJZ, Los angeles

Revolutionary World Premiere

2021, GMC

(opens in a new tab)