Cannes Lions
LEO BURNETT USA, Chicago / GMC / 2008
Overview
Entries
Credits
Description
In this execution, we see a painting created using a unique methodology by an artist known more for the genius he displays wielding a golf club rather than a paintbrush. The setup is simple: one very talented individual, a few hundred golf balls filled with paint and a camera shooting at 1500 frames per second. The outcome is a lyrically visual expression of how the thought, care and focus that Tiger Woods puts into his own craft produces beautiful results much in the same way that it does for Buick. The paintings created will be sold at auction for charity.
Similar Campaigns
12 items