We thought the best way to value these wonderful birds was to not just see them but actually be able to hear them. However, to get their beautiful songs in front of a younger target we needed a contemporary and relevant execution. So we went out and actually sampled the birdsong and mixed it into contemporary dance tracks. The tracks were then pressed into retro vinyl and placed in hip Tokyo record stores. Each endangered bird was given their own album with the quantity equalling the estimated number of that species left.

Although the number released was limited, the idea attracted the attention of local DJs. They have been purchasing the album and playing it in clubs throughout Tokyo which has been a successful tool in spreading the extinction message. The proceeds of the sales are used to further fund the endangered-bird project.