Cannes Lions
TWENTY BELOW MUSIC, London / BURBERRY / 2021
Awards:
Overview
Entries
Credits
Execution
We produced a contemporary re-record of “Singing In the Rain”. Therein lay the musical challenge; taking a music theatre song and rearranging it into something modern, cool, yet powerful, as well as writing to an energetically choreographed film.
The sentiment of the chosen lyrics in the original song reflect on the challenges of 2020, channeling a meaningful and resilient message.
Our approach was to keep the positive and dancing spirit of the original but to introduce an element of soul and attitude in context with the London street setting of the film.
We pursued early gospel as our reference, exploring traditional accapella with simple stripped-back percussion. The resulting track brings rhythmic energy via the syncopated drum stick beat, accompanying a laid back vocal from London rapper Dreya Mac recorded using vintage and studio mics, reflecting both the stylised modernity of the film and the brand's heritage.
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