Cannes Lions
Riff Raff Films, London / BURBERRY / 2022
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The script was written by the directors based on three words: Freedom, Outdoors, British.
After coming up with the idea, the main question was how you direct people that fly in a new way. The parameters first were to find cast that fitted the client brief (models who had wire experience) and then rehearse and find out how we could choreograph four people in the air. Storyboards don’t help much but five days of rehearsal do. The direction to keep this as much in camera as possible landed on the idea of hanging the DOP/Camera in a wire with the actors to get the longest takes without cuts all in camera, with as little “post” as possible.
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